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Originally Posted by bellacc
Hi anyone who could send me ideas would be much appreciated, looking for help in promoting my website...how to get site in top ten using key words? I have a jewelry business and among so many of them, I don't know where to start, on a budget of course, need 101 help, don't know too much!
Thanks,
Megan, www.bellaofcapecod.com
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Hi Megan!
I know that a lot of folks have already given you some wonderful ideas but I'd like to expand on them for you since I know exactly where you are coming from.
Keywords and incoming links are the lifeblood of your site. You are in a very competitive business so you need to find out what makes your site unique. I've visited your site and it looks very nice but I'd do a few things to help your search engine rankings:
- On your pages you are making use of <alt> text on your images and while it's descriptive for the item, it doesn't seem to contain your keywords. An example would be your sterling silver earring section. The images have the names of the items but if your keywords for this page are "sterling silver earrings", then each image should have that term in it's description. "Sterling silver daisy stud earrings".
- Also, the title of this particular page is "bella of cape cod earrings" yet if I do a keyword check to see how many people search for this term I come up with 0 searches yet if I search for "sterling silver earrings" I see that over 2000 people searched for that in the month of July. (I used overture - http://inventory.overture.com - completely free).
- Take each page individually and use a different keyword for each page.
- Lastly, try putting up some really good content on your site. Maybe some articles on how to clean sterling silver jewelry, or how to store sterling silver jewelry. Things like that.
I hope this helps to expand on the other advice you've received. If you have any questions, please let me know!
Kristine