Hey Buddy,
The best way to do it with out spending tones of money is to start linking to tones and tones of websites in the jewllery business and have them linl back to you.
sounds difficult I know and If you do it yourself one at a time it is thats obviousley the very cheap way to do it if you have no money.
The best way to do it is to use asoftware product like
SEO Elite wich does it all automaticly for you and greates the links page tofor you andrequests them to link back toyou wich they usually will its not hard to use its quite easy.
see the more the search engines spidersfind you fom other sites that arehigh rankings through links the higher they will rank you obviousley you must have good content too.
In Summary the more links to high ranking sites you have that link back to you the higher you will rank.
Here is a site with tons ofmarketing information should help you really get onyou way
www.achieveyourdreams.ws [img]smileys/smiley2.gif[/img]
Good Luck !!