Megan,
Another trick does involve some cost but you can keep it minimal
because of the way you are going to do this.
Google AdWords....however in choosing your keywords, do not select the
ones with the most searches....that only means you have that much more
competition. Choose ones that are less popular but more UNIQUE. The
result is more targeted customers and you are more likely to rank higher
in that category because of less competition. You can actually get a much
much cheaper bid also because it is not as popular. Combine a few of the
less popular keywords into your own unique phrase and you will still pull
the results but be ranked higher on the page.
Also you really do not want to shoot for #1 rank, most people actually do
not click on that according to studies. Actually #5 or lower catches the
eye because it rests at the middle of the page where people tend to look
first.
Hope this helps.
To your success,
Kim
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