Great posts by Tony and Yulia! I always enjoy reading the insights that you both share.
I used to be really into 'attraction marketing', but am slowly getting away from it. Dont get me wrong, I've seen people use it affectively, but I think it is being perscribed as a one-size-fits-all solution that anyone can do.
Maybe I'm wrong, but before the attraction marketing boom, it seems like people would build their businesses, become successful, then begin attracting people to them. Pay attention to Yulia and Tony on this. People (like me) like their posts, because they've been there, and they know what theyre talking about. But lately, people seem to want to put the cart before the horse, and attract a bunch of people, then hope that it leads to sucess.
Also, you have to play some 'follow the money' when it comes to attraction marketing. This is kind of telling people the emporer has no clothes, but seriously, look at where alot of the gurus are making their income. If someone is using 'attraction marketing' and selling any kind of information product, I've gotten in the habbit of disregarding their income claims. If someone says theyre making $25,000/month, but the majority of their money comes from information product sales, then they are in the information product business, not network marketing.
I was at a recent conference that was supposed to be about network marketing, but all of the speakers on the stage were making serious money selling information products. I actually heard things like "[Big Name Here] doesnt even consider themselves a network marketer, he just thinks it's a good market to sell products to..."
I dont doubt that alot of them had massive downlines in their primary companies, but it would be interesting to know how much of their income actually comes from their primary MLM business.
It's getting to the point, IMO, where it feels like people are saying:
"I want to be a good basketbal player. Player X is a good baseball player. We're both athletes, so I'll ask him for freethrow tips."
only now it's:
"I want to build a network marketing business. Person X is making alot of money selling information products. We're both involved in business, so I'll buy their product on learning Network Marketing"
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