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Tricks of the Trade
There are many
SEO tricks which can help boost your rankings, but for the most part they are continuously changing. If you want to do search engine marketing for a living it might be worth it to learn them, but for the most part its not necessary to learn any tricks.
The General Business Cycle
For a business to create great wealth it first has to create great value. How I look at the internet is that I can read about and test things that interest me for a few thousand hours and then redistribute these ideas quick and free. If it is something I am interested in learning I tend to discount the value of my time since I am just learning what I want.
Many people want instant profits. Generally it is not possible to make long term profits which start today unless you are busy learning and building a reputation. Short term profits are possible, but my goal is long term.
Every week thousands of people glance at my site and hopefully can save a few minutes or hours. Thus the overall return is time saved. If I save someone time hopefully they will consider linking to me or telling their friend about me. My marketing power expands as third part votes add up.