I'm having the same problem. I have had no problem in the past with coming up with names for my art/jewelry business but this VA/bookkeeping thing has really got me stumped. I love creative sorts of names but I realize that they may not really give any clue as to what my business is. lol.
What I like to do is to make a list of there service/product that is being offered and then make a list of words that describe they service/product and how you want customers to feel/think about them. I find list making or brain storming a great way to get creative juices flowing.
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