An autoresponder automates the process of communicating with your site's visitors and helps you build a list of customers' e-mails as well as let them know of interesting developments on your site or with your product. Say you have them sign up for your e-mail newsletter by giving you their e-mail address. You can have a series of messages set up in your autoresponder that will arrive in their inboxes at predetermined intervals. It keeps you in your visitors' minds, although you don't want to overdo it or people will unsubscribe.
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