Delighted to hear this post helped you a little bit. For my initial launch I let people know that i was just starting out and would value anyone's opinion on which peices they thought it would be worth my while to have on my display. It makes people feel included and special to have theri opinion asked & valued. Afterall they are the customer.
I also let everyone know that what I did have was a great representation of the quality of jewelry that Stella & Dot has to offer. If this is what these peices look like in real life can you just imagine how amaizing some of the "show stoppers" in the look book look like in person. I NEVER apologize for not having everything. I have what I have and as my bisiness grows so will my display. I have yet to meet anyone who has not been understanding of that- if they are, they have not said it to my face: which works for me and keeps my confidence up
Starting a business with $500 is definately doable. That would get you another $300 in jewelry above and beyond the $350 FREE. I would say to select pieces that represent different looks and price ranges. The charm collection is very easy to "display" as a printed & framed picture. So are some of the larger pieces like the Garden Party. Having it to wear out is such fun as it gets great attention but I didn't get mine until almost 2 months into my business and then it was with FREE jewelry credits that I earned through hard work.
I am also interested to hear what other stylists have to say about their start as it is always nice to compare notes!
Always happy to share my story- Ask away... I'm an open Stella & Dot book