I love the idea of writing personalized books and giving them as gifts. That's a very original idea and should be pretty easy to promote towards parents with kids. My parents had a similar thing done when I was a kid. They found a place that took the story Snow White and replaced one of the 7 dwarves with my name and some of my attributes. Is was unforgetable yet I have no idea where the book is now.
I'm not to keen on the Xmas book. What will seperate it from all the free Xmas things out on the web? If you're a writer start a free blog or website and advertise your writing skills to people who need it. Not everyone can write people need ghostwriters, article writers, and detailed item descriptions for ecommerce sites. Throw some samples of your work up on your free site and start advertising the site. Make sure you have a section describing your services and fees for content...500 words = $, 200 words = $, etc. Also mention you personalize books too for a price. I think that is your best bet and it's a year long money maker. You can work as much or as little as you want.
Hope this helps.
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