I'm not a keyword pro. There's too many ideas being thrown around to know which one is right, but I think I have an idea what to do. I think that part is going to have to be trial and error.
So far I've mapped out my site, gathered some keywords for each page, started gathering information for content, and I'm studying some photoshop. That last one is probably just me procrastinating, and I probably am, but I figured it's better to be able to make your own way then to have to pay people for it.
As for the money part.. Money makes the world turn. That part can't be helped. Personally I could care less as long as I enjoy what I'm doing, but seeing as I have a child to take care of, that might be frowned upon. So I might as well sell, sell, sell. Just nothing unethical.
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