Cover Letters - Who Are You Sending Them To?
A cover letter should be directed to a specific individual. If their name is not in the add, research it by making a call or Google the information. By sending to the correct individual, you are more likely to get a response versus your letter getting tossed around and hoping it lands on the right desk.
Don't forget to include the individual's title along with the company and address. I also like to include the email address, phone and fax numbers as an easy reference.
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