I think the best way to get your resume read is to keep it simple and format it correctly. Make sure all the headlines are the same size, font, and weight. Make sure things are aligned correctly. Don't ever forget to spell check and proofread. My resume is extremely simple but it's gotten me jobs before.
If you need help with formatting, you can download templates from
http://office.microsoft.com/en-us/te...043371033.aspx