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Does anyone have any real, tangible results from using Twitter for business purposes? Please share
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Yes and here it is. Social networking is about creating and building long-term relationships, not promoting your business. Be yourself, help others, don't be promotional and don't use shortcuts.
We've made many great connections with people in our industry and it's been a huge boost for them and us.
When you are genuine and show others you have their interest first, then people will naturally be attracted to you and will recommend your products and services without prompting from you.
The best compliment you can receive is an unsolicited mention from someone else.