I don't use social networks at all. And I learned long ago that traffic exchanges were useless. While the numbers look great on your site report for traffic, it's pointless clicking and uninterested people who are simply trying to the same thing you are -- gain traffic to a site. You want interested people, not mindless clickers!
In other places, I do use forums to promote - but not as spam. I use signatures. I also use a lot of article marketing. The article marketing is the better of the two.
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