I did my first two bridal events last year and I learned alot of things--what to do and what not to do!! Here are a few things off the top of my head:
1. Have a beautiful table/booth. Everyone else will have gorgeous displays, so don't stand out as a boring table.
2. I chose to have a game at my table instead of just a door prize sign up to keep them longer.
3. I had a horrible time contacting brides afterwards--if you can nail them down for either a party or something right then and there, do it! My idea was to have a special "bride party" inviting all brides and a friend/s and having a mystery hostess. I set up a room at the Holiday Inn and had time slots throughout the day for them to sign up (for me it was to make a custom fragrance, for you a special shopping time).
4. Definately dress professional, stand in front of your booth, have a 30 second commercial ready, and keep your breath fresh!
5. Make whatever you hand out STAND OUT! If you don't have much to invest, be creative. (Ex: I sprayed a fragrance on my biz card)
6. I know that retail stores have models walk around with their dresses on--if you have volunteers, have some models wearing your jewelry?
7. Think about your display--if you want to give them the idea of wedding jewelry, display that. If you want to give them an idea of bridal party gifts, display that. If you want to show honeymoon jewelry possibilities, display that.
That's all I have for now!
Angie
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