Guides are the target of blatant Social Prejudice from the leaders. Until the destructive force of this attitude is changed, it will continue to kill guide's motivation, communication and innovation.
Searching for a better way motivates guides which makes them efficient. Efficiency is team effort, where everyone is considered to have valuable information. Team responsibility produces a highly efficient work environment. This type ofenvironment is free of social prejudice. It's time for the leaders to get up to speedand join us inthe 21st Century.
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