Topic: How do you use collateral materials to effectively promote yourself or your business?
PrimeDeborah Owner WAHM.com
posted March 24, 2003 08:30 AM
It is said that it only takes 3 seconds for people to size you up both personally and in business. And, usually you only get one chance to make a good first impression. In many cases that first impression to win a potential customer is through the use of collateral materials (business card, letter, brochure, newsletter, etc.) So, my question this week is:
How do you use collateral materials to effectively promote yourself or your business?
Deborah
ShoppingMom WAHM.com regular
posted March 26, 2003 12:11 PM
Here is a great article on this exact subject!
posted March 27, 2003 03:32 PM
I've been seeing a lot of business-card CDs, these days. They fit into my card-file with other b-cards but pop it in the CD drive on the 'puter and there's so much more information, like a whole website right there! I think that's too cool. Wonder if they're really expensive? Some of the ones I've seen are for small companies, like craft people.
Also, I still like ballpoint pens as a promo item, just like Ian's mom's really clever chapstick idea you are reminded all the time.
posted March 30, 2003 02:34 AM
I have handouts ready at all times - a large envelope designed by me that contains a biz card cd (the label carries all the info of a printed card + our website/special offers/etc on the CD), a computer screen brush (seemed the best fit for a computer related business), a simple flier, and a full color brochure - clients-to-be not only see what I have to offer, they see my actual work
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PattysPaper WAHM.com regular
posted April 08, 2003 11:33 PM
Since I'm in the paper business, my business card is actually a mini top-fold notecard. It's not much larger in size than a traditional business card, but contains alot more info without being crowded.
And, I always put some type of special coupon code for a discount. People are much less apt to throw it away since it looks more like a note card...just smaller.
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posted March 24, 2003 08:30 AM
