Before You Write Your Book, Organize
its Parts - Part 2
by Judy Cullins
©2004 All Rights Reserved
If you are a serious writer who wants to publish
and sell books and informational products, you need to be able to
find all of its parts in a minute or less. Filing only the important
parts of your book will yield fast-writing your book. With the tips
below, you will find any book-related paper within two minutes!
After you decide on your topic, working title, audience,
thesis, and "tell and sell" and before you write a single
page of a chapter, it's best to organize your book, its chapters,
even your promotion how-to's. Part one of this article is available
at http://www.bookcoaching.com/freearticles/article
54.shtml.
Other Book Files to Keep
1. Front Matter. Placed at the front
of your book, you may use all or only a few of these: acknowledgements,
testimonials, forward, copyright page, Introduction, dedication, Library
of Congress and ISBN information. If you sell on your own site, you
do not need an ISBN number.
2. Book Chapters 1-End. Within each
you will put your research, articles, quotes, how-to´s, exercises,
tips, partially written chapter using your book chapter format worksheet,
and four-fifteen questions you want to answer in each chapter. You
can file both in your computer and in your hard files arranged from
A-Z.
3. Book Essential "Hot-Selling Points."
When you know these before your write your chapters, you will write
more compelling, organized, focused chapters, easy to read. They include:
your book's preferred audience, its sparkling one-page introduction,
its "tell and sell" that includes major benefits, table
of contents, back cover sales write up, thesis or theme, and working
title.
4. Lists of your book's benefit words and
phrases to give to influential people later for testimonials.
You will need this list for any promotion or marketing you do too.
Transfer them to your Web site sales letter.
5. Contacts Influential - Gather
names of authors or other professionals you quote in your book. Think
about top people in your field and other business associates who can
help you. Make friends with a few media people. Place email addresses
and other contact information in this file so you will be ready to
act before you finish your book. These people can give you a peer
review or even a testimonial.. They help sell your books. If you make
it easy for them to respond, they will be glad to help you.
6. Back Matter: At the end of your
book, you may want to include many of these: bibliography, index--need
this to sell to libraries, resources/appendix, glossary, author's
bio and photo (inside back cover), and an order page for this and
other books and services you offer.
7. Permission requests - Get it
in writing when you quote others.
8. Marketing plan-launch and lifetime.
The plan includes how much money you want to make from your books
or services. It lists the high level activities you will practice
to get your books out there to your audience. That may include Online
or Web marketing as well as talks, radio shows or book signings. Choose
3 best marketing techniques for yourself so you won't feel overwhelmed.
Within this folder, include these if you go the traditional
publishing route: query, one-page book proposal, one-page listing
of programs, seminars, or talks. If you plan online promotion, keep
categorized email database lists to send free articles, reports and
ezines to with just one click.
For Online and Web Marketing, include these: Web
site plan to sell products before you hire a web master, your ezine,
teleclass topics, magazine articles and tips to submit to opt-in ezines
and on top Web sites.
9. Promotion Online and Off. Include
a press release for offline, how-to articles and ezines to submit
Online Promotion means the action steps you take on your marketing
plans. What will you do to get people to visit and buy from your Web
site? Traditional business cards and flyers always work.
Without organizing your book folders and files, you
will waste a lot of time looking for the correct one. You will waste
money because unfinished projects that don't get shared, don't make
you money.
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Write your eBook or Other Book Fast!"
7000 Melody Lane, La Mesa, CA 91942
FREE "The Book Coach Says..." or Business Tip of
the Month www.bookcoaching.com/opt-in.shtml
-- mailto:Judy@bookcoaching.com
Orders: 866/200-9743 -- Ph: 619/466-0622
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