A home based craft business is an ideal entrepreneurial venture for people who want to make a living out of their creativity. However, working from home is not as easy as it sounds--you may have to deal with several issues. One of these issues includes how to market your crafts and other related products. You can start advertising your crafts by taking great photos of them. Find out below how to do the shoots yourself and make the photos look professional.
Find the Right Gear
Finding the right gear translates to making use of a camera with fairly good lens, probably a mid zoom so you can set it up in one spot and simply zoom it in. To keep your product in focus, you can use a fast lens--around f/3.5. It will also help if you have a tripod handy to avoid taking photos that seem to be out of focus; it also offers more stability. Remember that even the slightest camera movement can make a difference to the end result. Alternatively, you can make use of your camera's remote shutter release or built in timer.
You have to make sure that your crafts are properly photographed and this can be achieved by considering your lighting arrangements. The product should be fairly lit; soft lighting is the term that is often used in product photography. Avoid harsh shadows by setting up the photo shoot inside a room with natural ambient light near the windows or artificial bright lights. Making use of a flash will help you fill in the harsh shadows that may be present.
The Power of White
As you've observed, the majority of the ads endorsing certain products have a white background. White is used to direct the attention of the viewer to the product; the color white can easily remove distractions and also looks pleasing to the eye. It is also easy to use Photoshop when the original photo's background is plain white. You can use a white cardboard or fabric for this purpose. The color black may be an ideal alternative as well.
Proper framing is achieved when you zoom in at the product as much as possible. Steer clear of shooting at strange angles and imagine yourself as the potential buyer. Which part of the product would a buyer most likely check out? Which details? By putting yourself in a buyer's shoes, you will be able to take photos objectively.
A little tweaking to your raw images won't hurt; you have to make sure though that your end product after editing still looks like the one you're actually selling. You can probably crop, boost some colors or create some white balance brushes. You can sharpen the image to make it more noticeable and perhaps fix the lighting to a certain degree.
Take the time to take great shots of your crafts and make them look more professional. The key to getting great photos is to shoot as many images as you can and then choose from them afterwards. You'd rather have a lot of options than not get the desired shot.