Hiring a marketing agency could be what you need to take your small business to the next level. Letting go is hard to do if you've been handling all of your business tasks. Once you understand the benefits that a marketing agency can offer, you'll wonder why you didn't use one early on in your business.
Help with Brand Identity
Your business needs a brand, and sometimes that brand is you. When you're too close to your business, it can be hard to develop your brand identity. A professional can help you develop a brand identity and share it with the world in ways that you can't. It's one of the primary functions of a marketing agency that you should take advantage of.
A marketing agency can help your business, by providing you with the creative skills that will set you apart from the competition. They offer creative services such as web design, web page content and article writing. A marketing agency should have at least one person capable of handling your creative needs. If they don't, they'll just hire a freelancer using Craigslist or another job board, and pass the costs on to you. There wouldn't be much point in hiring a marketing agency then, because you could do that yourself. It's important, therefore, to assess the skills and capabilities of each staff member in the agency you're working with, unless the marketing agency has more than 10 people working for it.
Increase Web Traffic
Avoid any marketing agency that promises you a miracle increase in your web traffic when you hire them. For example, going from 500 unique visitors per day to 5,000 per day in 30 days is not realistic. A good marketing agency can grow your website over time though, and help you reach your web traffic goals faster than you could on your own. The main reason for that is that they're dedicated to working on it for you, because you pay them to do it. You may not have the time or the motivation to work on increasing web traffic yourself. A marketing agency also has the know-how and follows the latest trends and techniques to get more visitors to your website. Researching, filtering and implementing the information yourself is time-consuming.
Getting media coverage is one of those marketing tasks that's difficult for many work-at-home moms to do. It takes a different set of skills than other marketing tactics, and a lot of cold calling and follow ups. When you're short on time as it is, you may not want to bother with it. Don't avoid using publicity because of the challenges. Hire a marketing agency to help with that aspect of marketing. They will contact the news media and other media outlets and sell your story to them. They also know how to position you as an industry expert so that journalists can solicit your comments when working on a story related to your expertise.
A marketing agency should excel at marketing itself. If you notice sloppy work, written content full of grammatical errors or unethical marketing practices, that's the agency for you.
Daphne Mallory, Esq. is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. You can learn more about her here.