Many work-at-home moms enjoy a profitable and exciting interior design career. Interior design allows its practitioners the opportunity to put their creative and artistic skills to use while helping others to enhance the appearance and functionality of their homes. However, interior design can be a difficult career path to take for those who don't have prior experience. Due to the high number of qualified designers and the limited demand for this service in many areas, it might be necessary to employ some freelance career tips to ensure that your interior design career is as successful as possible.
1. Get Training
While it's certainly possible to be a successful interior designer without any prior training or knowledge of official interior design practices, many people find that training and courses on interior design help their careers immensely. Whether a course helps you to learn about new aspects of interior design as a career that you were not previously aware of or provides you with business ideas for your home office (or even if it provides you with new contacts and people to help support your career), this can be a very worthwhile investment.
2. Create a Brand
One of the best things that companies have going for them is a brand name. Unfortunately, most freelance workers do not have a recognizable brand name that can help to draw in customers and retain prior clients. Consider marketing your interior design services under the auspices of a company name rather than your own name. Explore other ways of branding to help increase your visibility and to show off your interior design skills to potential customers.
3. Explore New Marketing Opportunities
There are many different ways to go about marketing your interior design business. Consider how to best spend your money by thinking of who your target audience is and how to best reach out to them. Consider taking out advertisements in magazines, local newspapers, online, over the radio or even on television. These can provide another great opportunity to not only get your name out into the public field of vision, but to also show your abilities as a designer.
4. Use Word of Mouth
Make use of the success that you've already enjoyed with previous clients to give your business a boost. You can offer a discount for friends or references that were made by prior clients. Be sure to suggest to your existing customers that they should tell others about your services, and consider offering a discount to them for sharing this information as well.
5. Alternate Pricing Structures
If you're having a hard time drawing in clients, consider offering a discount to first time customers. A variety of different business models and pricing structures exist for interior designers, and the best one for you will depend upon your client base and your own income requirements.