Those who decide to enter the world of the nutrition consultant can be surprised to learn how different the business can be from traditional home-based companies.
Nutritional consultants face issues that go well beyond that of other business professionals. The health business involves providing personal assistance, so more care must be taken than in usual business situations.
Below is an outline of the more common areas to monitor carefully as a nutrition consultant.
1. Failure to Define the Purpose
Many professionals whose work involves nutrition, particularly more holistic types, have a little difficulty in articulating exactly what it is that they actually do. The clients of nutrition professionals may not care too much about how you describe your work, because they are mainly searching for results.
However, when presenting your work to prospective clients, whether
online or off, it is a good idea to always let them know what results
could be achieved when using your services and program. Potential
clients will always want to know what they can expect when working with
you, beyond anything else. As long as you can convince people that you
will do your best to help them achieve the results that they seek, you
will succeed, in any economy.
2. Using an Insufficient Delivery Model
Many consultants can find it easy to become stuck in what is known as a 1-to-1 delivery model. This is a scenario that mandates payment only for hours worked. The reason that this doesn't work is that there is a lot of work that goes into the client before, during and after (the job) that also needs to be accounted for. Therefore, realistically, there needs to be another revenue stream in order to stay in business.
By adding information products that deliver your information, you can literally transform your nutrition consulting practice. Having products that produce income, once established, requires very little attention over time. There will always be marketing projects around your business, but some of the products you sell can be set up to almost sell themselves. For example, special reports, ebooks, audio recordings, videos and even nutritional supplement partnerships can garner a very viable part of your revenue. This kind of passive income can also eliminate the chance that you will ever run out of enough to keep you busy while you grow your practice.
3. Having an Inadequate Business Acumen
Nutrition consultants generally have spent a great deal in order to learn what they need to know about food and supplements (and how the body interacts with them). However, many have not taken the time to really learn about how to run a business.
When starting or growing a nutrition practice, it is critical to take the time to get business coaching or mentoring from a respected source. By investing in business coaching, you will save hundreds, if not thousands, of dollars in the long term. In addition, that time spent will prove to be a valuable asset as you set out to earn the kind of revenue that will continue to grow your business.